Tuesday, May 6, 2008

Promote Your Business To Grow Your Business!

Promotional imprinted trade show products: pens and personalized business pens, logo pens, badge holders, buttons, computer accessories, highlighters, key tags, magnets, mints/candy, mouse pads, mugs, cups, glasses, novelty items, paper products, Bic pens with imprinted personalized message for your company pens. All these promotional items are affordable and available at bizpen.com. Advertising imprinted promotional pens and promotional products offer cost-effective ways to promote your business. Better than business cards, personalized ink pens or imprinted company logo pens serve your company better. Company contact information and logo identification will always be conveniently close at hand for your prospects and customers. Imprinted promotional pens can be ordered as bulk personalized pens, small quantity engraved pens, or custom image on a logo promotional pen. Business logo pens are carefully manufactured from the artwork you supply. BizPen can reproduce your company name and/or corporate logo onto any promotional item at a very affordable price.

Tuesday, October 9, 2007

Survey Says......



Promotional items can be produced in just about any form, in any quantity, and can be adjusted to fit any budget. They can be produced to promote a business, issued as rewards or recognition, offered as Holiday or anniversary gifts, or to generate new customer accounts. Popular promotional items include: magnets, coolers, match books, pens, letter openers, stationary, calendars, key chains, book marks, bracelets, coffee mugs, thermoses, watches, lapel pins, hats, sweat shirts, jackets and t-shirts.
During a recent survey by L.J. Market Research for Promotional Products Association International (PPAI) over 800 people were asked about their experience in receiving promotional items from businesses. Nearly half of the respondents said that they were more likely to consider doing business with an advertiser after receiving a promotional item. More than half of the respondents stated that they held a more favorable opinion of the advertiser after receiving a promotional item. Useful promotional items that can be used often (such as pens, stationary, coffee mugs, calendars, etc.) are usually more appreciated. Of all respondents who have received useful promotional items, state that 31% of them keep their promotional items for six months to a year, while nearly 55% had kept their promotional items for over a year. Of these respondents who have kept their promotional items, 73% report using their items at least once a week.

Promotional Items in the business world

Many businesses are competing with each other with one goal in mind: They want to win you over. Without a consumer, there is no business, therefore they are out to get you. But in a good way. Everyone likes free stuff. You know it, they know it, and this is where they get you by offering you great promotional items. As each business seeks to out do the other by offering an even better promotional item to win over the consumer, the promotional industry is growing to meet these demands. The promotional items industry continues to grow as more and more businesses seek out top quality promotional items to win over a new market of customers or to simply say thank you to existing customers. A growth spurt in the market of producing promotional items has increased by consumer demand. Businesses offering promotional items to their loyal customers or to potential customers have proved to be a powerful and effective tool in boosting sales and business recognition. Consumers are more likely to remember a business name or logo from a promotional item than from an advertisement in the newspaper or magazine.
Businesses who distribute promotional items during seminars, trade shows, employee events, marketing research and other special events are more likely to develop or improve consumer relations, increase consumer loyalty and increase repeat business in existing consumers. Distributing promotional items to employees, suppliers and other individuals who are involved in contributing to or maintaining the success of the business, is a nice way to say thank you and can also boost morale and motivate employee work performance. Employees who feel their work has been recognized and appreciated are more likely to improve on their work performance.

Promotional Pens Promote Awareness!


Promotional pens are a great way to promote awareness. The general public may not be cognizant that your company exists. One way to get the word out is through the distribution of promotional materials, namely promotional pens. When the promotional item is something that people use all the time, it tends to be more noticeable. And if you are scrambling for a pen or ask to borrow one, you are more than likely going to look at it and wonder where it came from.
Functionality is the key word when it comes to successful marketing items. Promotional pens definitely fit the bill because everyone has to use one! What businesses count on is that you will notice where the pen came from, and then spread the word along as the opportunity presents itself. For instance, if one of your promotional pens came from a maid service, you may remember it when you have a conversation with your neighbor who is looking for extra cleaning help.
Practically every marketing products company offers a wide selection of promotional pens. Twist pens, click pens, capped pens …. Pen color, font size, graphics or logo … Red, blue, black … There are so many features to think about when ordering your promotional pens. The hard part is deciding what color and style will suit your business the best.
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Is your junk drawer overflowing with pens?


Blame your plethora of writing utensils on some of the oldest advertising tools around – promotional pens. You pick up your dry cleaning and the clerk hands you a pen to sign your credit card receipt. The doctor’s office gave you a pen to fill out paperwork. Promotional pens have a way of finding themselves in your possession. Many times, you slip those handy dandy promotional pens in your pocket or purse without thinking about it. Almost everyone has done that at some point or another.
Promotional pens have been popular for years for the simple reason that they make themselves useful. Everyday, you have to practice your penmanship, whether it is signing your kid’s report card or writing a check to pay a bill. Promotional pens are like the gifts that keep on giving.
Businesses will continue to distribute promotional pens because they are an effective way to advertise. Even more importantly, you can pass out these promotional pens to target audiences and get more bang for your buck! For example – Say you are a plumbing contractor. You set up a booth at a home and garden convention or a local home improvement fair. Your target audience is most likely going to be fairly savvy do-it-yourselfers who know when to call in the experts, like you. So you pass out literature and give everyone that stops by your booth promotional pens with your business and logo on it. Chances are that the pen they got from you will make its way to their kitchen counter or by their home phone. When they need plumbing services, that pen will be lying around waiting for them to remember that they have a potential plumber right at their fingertips.

Welcome To Biz Pen!


Bizpen.com is your source for imprinted promotional products including pens and personalized business pens including Bic pens which can be made into imprinted personalized pens. Advertising imprinted promotional pens are an extremely cost-effective way to promote your business and its services. Instead of just plain business cards, hand out personalized ink pens or imprinted logo pens. Your contact information and logo will always be conveniently close at hand for your prospects and customers. Imprinted pens can be ordered as bulk personalized pens, small quantity engraved pens, or even with your custom image on a logo pen. Business logo pens are carefully manufactured from the artwork you supply. Business logo pens with your branding and corporate colors is surprisingly affordable at BizPen.

Promotional Pens


Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually in any type of job. Therefore making a promotional pen that contains the company logo, a product name, a company design and any marketing idea that a company wants the public to see is definitely effective. It reminds your customer of your company each time the pen is used. Promotional pens could be used as low-cost promo at the point of sale or as a better-quality promo pen a consumer will keep and use everyday. Promotional pens are perfect giveaways for corporate events, launchings, tradeshows, exhibits and other marketing activities.
The business of making promotional pens is very challenging. It should answer the very question a prospective client will ask you. "Why would we choose your company to make promotional pens for us?" or "What makes you different from others who are also into promotional pen business?" Likewise, if you are part of a company that is looking for potential suppliers of promotional pens, you should be very careful in choosing one.
The goal should always be to develop a promotional pen that will meet or even exceed the client's expectations.